Friday, March 21, 2008

Apple To Offer Subscription Music Service?

Apple makes a change in strategy. A year ago, Chief Executive Steve Jobs said he didn't believe most consumers wanted to rent their music and that Apple had no plans to offer a music subscription service. "Never say never, but customers don't seem to be interested in it," Jobs told Reuters then.

The Apple company logo at the Apple store in New York. Foto: Don Emmert / AFP / Getty Images

iTunes is today the biggest online seller of music. Apple may be rethinking how it sells music, offering a subscription service. "Apple's position might be changing, in part because of competition in the online music market, where music is increasingly sold without digital copyright protections that keep it tied to one device."


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